Prompts Are Dead. Systems Are Everything.
Everyone's talking about AI.
"AI will revolutionize your business!" "You absolutely need to use ChatGPT!" "AI will save you so much time!"
Sure, but... how exactly?
After 3 years of testing every possible tool, I realized something: most people aren't using AI correctly.
They ask a vague question. They get a generic answer. They think "meh, not that impressive" and move on.
They're missing the whole point.
The real problem with AI
The problem isn't AI. It's how we use it.
Asking ChatGPT "write me a LinkedIn post" without context is like asking an intern who knows nothing about your business to write for you.
The result? Generic content that anyone could have written.
But give it context—who you are, what you do, how you talk, what you actually want to say—and everything changes.
The 3 use cases that actually save time
After testing dozens of different use cases, I've identified three that make a real difference:
1. First drafts to get started
Need to write an important email? A business proposal? An article?
Instead of staring at a blank page, give your context to AI and ask for a first draft.
You'll have something to improve rather than nothing at all.
Time saved: 30-60 minutes per piece of content.
2. Summaries and synthesis
Got a 2-hour meeting to summarize? A 50-page document to digest? Scattered notes to organize?
AI does this in seconds.
Time saved: 1-2 hours per week.
3. Research and organization
Need to learn about a topic? Compare options? Structure your ideas?
Instead of spending 3 hours on Google, ask AI your questions. It'll give you a solid starting point.
Time saved: 2-3 hours per week.
The secret: context
Here's what separates those who save 30 minutes from those who save 10 hours:
Weak prompt: "Write a LinkedIn post about productivity."
Strong prompt: "I'm an entrepreneur. My audience is solo founders. They want to build systems, not work more. I write in short sentences, no jargon, and I always give one concrete action. Write a LinkedIn post about how I batch my tasks on Monday to free up the rest of my week."
Same AI. Completely different results.
The more context you give, the better the output. That's why copy-pasting your context into every conversation gets exhausting fast.
And that's why a tool that remembers your context is worth it.
The exercise that changes everything
Here's what I suggest you do this week:
Step 1: List your repetitive tasks
What do you do every week that follows a similar pattern?
- Newsletter
- Follow-up emails
- Social media posts
- Meeting prep
- Report writing
- Proposal creation
Step 2: Note how long they take
For each task, estimate how much time you spend on it per week.
Step 3: Test with AI
Pick one task. Give your context. Ask for a first draft.
Compare how long it would have taken vs. how long it took with AI.
The compound effect
30 minutes a day doesn't sound like much.
But it's:
- 2.5 hours per week
- 10 hours per month
- 120 hours per year
Three work weeks. Every year. Just from 30 minutes a day.
Now stack multiple use cases. Email (30 min) + meeting summaries (15 min) + first drafts (45 min) = 90 minutes daily.
7.5 hours per week. 30 hours per month. A full work week every month, reclaimed.
What I recommend
This week:
- Do the "what did I do this week" exercise
- Identify your top 3 candidates
- Test one task with AI
This month:
- Create a context document (who you are, what you do, how you write)
- Create templates for your repetitive tasks
- Track time saved
This quarter:
- Expand to 5-6 use cases
- Connect AI to your workflows
- Train AI on your writing style with examples
The goal isn't to use AI everywhere. It's to find the 3-5 places where it genuinely changes your day.
Start with one. The compound effect does the rest.
